Episode Details

In this episode we are joined by John-Paul Rafferty, of Rafferty & Pickard estate agents in South East England. 

We pick up the story early on into John-Pauls' venture into the premium market, to give an insight into what it is like for an agency starting out in this market. In the first couple years the business has faced challenges over branding, how he competes with premium national brands, gaining his first listings and managing how he manages his residential business and his premium business. 

This episode covers Tik Tok, Doorknocking, Linked In targeting, facebook groups, even the rise of the property reality TV shows...help or hindrence to the industry?