Episode Details

📅 Schedule your free 30-min strategy call with Catherine

⚙️ Restart your practice in 7 days

⬇️⬇️⬇️

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and the successful practice triad.

I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits.

Now, today's episode is called "The Successful Practice Triad — with Catherine Maley, MBA ".

A big mistake I see when consulting with plastic surgeons is that they lack vision, clarity and a plan. Too many are "winging it".

• They try something for a bit and quit instead of focusing on the successful practice triad.
• They listen to a sales pitch, buy, and assume it's a new profit center without much more thought, instead of focusing on the successful practic triad.
• They hire staff fast because they need to fill positions, instead of adhering to the successful practice triad.

This sporadic way of running a practice in "reactive" mode creates unnecessary chaos so this should help....

This week's Beauty and the Biz Podcast episode is me laying out my simple framework called,

It's simple. When you focus on the successful practice triad consistently, your work life gets better.

You have better-quality leads coming in that don't waste your time, because you are using the best marketing channels given your circumstances and geographic location. Your messaging and branding is on point.

You are strategically encouraging prospective patients to contact you, rather than simply "like you". You are attracting patients who care more about you than the lowest bid.

I go into a lot more detail in this podcast with take-a-way tips you can use right away.

P.S. Here's an interesting stat....most millionaires are small business owners, not Doctors.

What's funny is that many of these millionaires didn't even go to college. What's the difference between you and them?

Nothing.

They're just good at business and marketing, and know things that you don't. It's time to change that.

Enjoy!

Catherine Maley, MBA

⬇️ FREE BOOK:

📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

✅ STAY UPDATED:

🌐 Catherine's Website 📝 Catherine's Blog 🎤 "Beauty and the Biz" Podcast 📺 "Beauty and the Biz" Videocast 🔊 "Beauty and the Biz" on Apple Podcasts

🤝 LET'S CONNECT:

➡️ Instagram ➡️ Facebook ➡️ Twitter ➡️ LinkedIn

P.S. If you need help differentiating yourself, schedule a complimentary 30-minute strategy call with me.

Listen Now