Episode Details

In this episode, Barbara and Jeff discuss:

• How to create an autonomous business
• What is “Fire Yourself First” about—a book written by Jeff Russell
• How and where to find extenders

Key Takeaways:

“Don’t feel overwhelmed. There’s a better way and a different way to practice medicine.” – Jeff Russell.

Connect with Jeff Russell:

Website: https://www.fireyourselffirst.com/

LinkedIn: https://www.linkedin.com/in/thejeffrussell/

Instagram: https://www.instagram.com/fireyourselffirst/

Twitter: https://twitter.com/jeffrussellsays

Facebook: https://www.facebook.com/fireyourselffirst

Connect with Barbara Hales:

Twitter:   https://twitter.com/DrBarbaraHales
Facebook:   https/www.facebook.com/theMedicalStrategist
Business Website: https://www.TheMedicalStrategist.com
Email:   halesgangb@aol.com

YouTube: https://www.Youtube.com/TheMedicalStrategist
LinkedIn: https://www.linkedin.com/in/barbarahales

Books:
Content Copy Made Easy
14 Tactics to Triple Sales
Power to the Patient: The Medical Strategist

TRANSCRIPTION (146)

Dr. Barbara Hales: Welcome to another episode of Marketing Tips for Doctors. I’m your host, Dr. Barbara Hales. Today, we have with us Jeff Russell. He is a best-selling author, renowned speaker, and accomplished entrepreneur. As the founder of many successful businesses and the author of his latest book, “Fire Yourself First,” Jeff is an expert in helping business owners break free from the daily grind. What I’d like to point out at this time is that even if you have a very busy, successful medical practice or alternative healthcare practice, many people are now going into what we call a side hustle, another business affiliated or associated with that, to bring in additional income. Jeff doesn’t come by marketing alone lightly. He has been associated with the healthcare field for over 20 years, was involved with the International Association for Physicians in Aesthetic Medicine, and had an aesthetic medical spa. Welcome to the show, Jeff.

Jeff Russell: Thank you, Barbara.

Writing the Book “Fire Yourself First”

Dr. Barbara Hales: So, what our listeners would first like to know is what was the inspiration for writing your latest book?

Jeff Russell: You know, what’s interesting is it was almost by accident. I had, by design or I guess by need, 11 years ago when I opened up my medical practice with my partner. We both had full-time jobs. She was an OBGYN delivering babies, and I had a full-time business as well. I founded the International Association for Physicians in Aesthetic Medicine. So, we were teaching Botox and fillers, aesthetic procedures that many physicians add to their existing practice, or as you mentioned, now do as a side hustle if you don’t have a practice. So, it’s an easy start. We both had full-time jobs, and we couldn’t really be in the business or practice every day, all day week. So, we thought, how are we going to do this?

We actually created, or I created, systems and processes, SOPs, so that people, we could hire someone. Our first hire was a nurse, and we gave her the instruction manual on how to open, how to close, how to do patient consultations, how to do the procedures, and then we let her run it. When she got too busy, we hired another nurse. When they g