Episode Details

Two Fellow Podcasters Join Ultimate Guide to Partnering®

There are moments in one’s journey that are marked not just by the miles covered but by the company kept. As we herald the 199th Episode of Ultimate Guide to Partnering, I’m honored to be joined by two industry experts and fellow podcasters, Rob Spee is SVP of Channels and Alliances at Beyond Trust and the host of the Channel Journey’s Podcast. Paul Byrd, Portal Wizard at Magentrix and host of the Ultimate Channel Sales Podcast. Their insights into the world of partners, ecosystems, and channel sales are invaluable and our shared dedication to fostering successful partnerships and our passion for podcasting brings a unique blend of expertise, camaraderie, and vision to this discussion. As we reminisce, debate, and predict the future of partnerships, I invite you to be a part of this monumental episode. Dive in and join the conversation.

What You’ll Learn?

1. Partnerships and ecosystems with industry experts.0:00
2. Leadership, channel marketing, and the role of the chief partner officer.3:20
3. Ecosystem attribution and channel alignment.9:00
4. Partner Marketing Strategies and AI Adoption 15:53
5. Generative AI and its potential impact on work.19:39
6. Podcasting origins and optimizing for success in 2024.24:37
7. Tech industry trends and predictions for 2024.29:54

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