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If you’re out of alignment with your business and want to realign yourself, it starts with your vision. But it doesn’t end there. You’ve got to get your values on board as well.

In this episode of the Promote Yourself to CEO podcast, Erica Courdae is back to help me dive into how you can realign your business with your values. You’ll learn how being out of alignment affects everyone in your company, the one band-aid you want to avoid using when you’re feeling stuck in your business, and what might be behind that resentfulness you feel towards your business.

On this episode of Promote Yourself to CEO:

3:02 - Why have this conversation now? Erica and I talk about why doing more isn’t the answer to fixing the problem.

6:12 - You’re not the only one affected in your business when you’re out of alignment. We reveal an inflection point for many small businesses.

13:52 - Why do values not exist in action in a lot of businesses (both large and small)? We discuss what it takes to realign your values.

21:17 - Here’s how the 90-Day CEO Operating System and Erica’s workshop help get you back to alignment.

25:49 - Do you resent everything about your business, including your clients and team? This might be a reason why.

30:48 - I share why we lead with “life before business” as our #1 value at The CEO Collective.

36:42 - Beware the consequences of going it alone and not allowing your team to contribute (on some level) to solidifying your company’s values.

41:46 - What’s the difference between joining and belonging? People often conflate the two.

Mentioned in How to Re-Align Your Business With Your Values with Erica Courdae

• From Implicit to Explicit Values Workshop
• The CEO Date Checklist
• 90-Day CEO Operating System
• The CEO Planner
• The CEO Retreat
• The CEO Collective
• Fair Play book and deck by Eve Rodsky
• “The Vulnerable Side of Visibility with Erica Courdae”
• “Values Matter: Taking a Real Stand In Your Business with Erica Courdae”
• Pause on the Play on Instagram
• Racheal on Instagram and TikTok

Connect with Me:

• Instagram: @racheal.cook
• TikTok: @rachealcookmba
• LinkedIn: @rachealcook
• YouTube: @the_ceo_collective
• Website: The CEO Collective

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