Episode Details

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Kelly Diels (she/her) is a feminist educator, writer, and coach. She specializes in feminist marketing for culture-makers.She’s here to raise awareness about how the business-as-usual formulas we learn everywhere actually reproduce oppression. She develops and teaches alternate, feminist marketing tools to help us do it differently (and better).

Website | Instagram

Discussed this episode:

• Kelly’s lifelong and profound relationship with feminism

• The problem with traditional marketing approaches that agitate pain points

• There are better ways to sell than by profiting off of pain and shame

• What it means to be a culture maker, and how it applies to marketing

• How to stay in the fight for change when it feels lonely

• Kelly’s vision for a feminist future

• Why emotional support needs to be a non-negotiable for entrepreneurs

• Pricing and payment plans are feminist issues

• Making sure your programs are accessible

• Kelly’s journey from toxic online business practices to completely rewriting the game

• Staying true to your principles isn’t a death knell; it can actually grow your business

• The math equation of making money using marketing without manipulation

• Going against conditioning and learning to trust your intuition

• The importance of consent in marketing

• Business as a process for liberation

Resources mentioned:

• Ms. Magazine

• Kelly’s Copywriting for Culture Makers program

• “Feminism: A Key Idea for Business and Society” by CV Harquail

• Meghna Majmudar of Power Fluency

• Kelly’s Female Lifestyle Empowerment Brand blog post

• Kelly’s Sunday Love Letter

• “Conflict is Not Abuse” by Sarah Schulman

• “Emergent Strategy” by adrienne maree brown

• “Traction” by Gino Wickman

• “The Lean Startup” by Eric Ries

• “Think like a SheEO” by Vickie Saunders

• “The Body is Not an Apology” by Sonya Renee Taylor

• Sexual Violence Support Center (formerly Women Against Violence Against Women)

FULL GUEST READING LIST FOR SEASON 1

Learn more about accountability coaching with host Becky Mollenkamp at https://beckymollenkamp.com

FULL TRANSCRIPT