Episode Details

A successful business does more than sell a great product. Companies that embrace the Business value of sustainability treat their employees and the community with care and respect.

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

This is our 200th episode of Sustainable Winegrowing! Since 2016 we have spent over 700 hours researching the attest business trends and interviewing international experts so you can learn in the time it takes to drive in-between vineyards. Thank you to everyone who has helped make this program a success and to you for listening!

In addition to feeling good about doing good, businesses that practice corporate social responsibility also:

• Enhance customer loyalty and invite customers to share in the good feelings that come from good deeds (Forbes, 2022).
• Appeal to prospectus employees and strengthen current employees' satisfaction and performance (CR Strategies, 2009).
• Expand their network and build their company image (Forbes, 2022).

Looking for ways to engage your brand with your community? Listen in to learn how the whole team at Niner Wine Estates is involved in giving back.

Sharing their prosperity with the community is one of the ways Niner Wine Estates embodies the Business value of sustainability.

Andrew Niner, President and CEO, is a board member of MUST! Charities, and believes in supporting the community through charitable donations.

Over the last 3 years, the Paso Robles, California based winery has donated an average of $245,000 annually to charities through a linked foundation.

Annual donations of $2,000 per employee go to a charity of the employee's choice, and their own personal donations are matched by the company.

Staff are further involved in community support efforts through monthly meal preparations and servings to people experiencing food insecurity.

Niner Wine Estates actively engages in research to ensure the long-term sustainability of the natural resources they and their neighbors rely on.

They are participating in a study of local hydrology facilitated by the United States Geologic Survey. The project goal is to improve understanding of how water moves in the Adeladia Area water basin so that groundwater resources can