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3.1 Hyper-personalisation, with Bertie Tonks
Season 3
Episode 1
Published 2 years, 11 months ago
Description
Does your phone ever show you adverts for things you hadn't even realised you wanted?
Hyper-personalisation may not be new to customer experience teams, but has only recently broken onto the people profession scene.
To explore the phenomenon, we kick off season three with Bertie Tonks, chief people officer of Collinson Group, and 2023's #1 HR Most Influential practitioner.
Tonks delves into his own efforts at introducing a hyper-personalised approach to the people profession, covering its application to wellbeing, benefits, engagement and much more...