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The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 2 Shining a Light on Measurement (Skye Frontier, SVP, Growth at Incremental)
Published 2 years, 11 months ago
Description
How are you and the team at Incremental approaching the question of budgeting for brands that you all work with?
Why does it seem like such a challenge today in the world of retail media?
How is Incremental approaching the measurement of retail media, given all of the puts and takes you and I just discussed?
Why do you think incorporating non retail media into the model is important?