Podcast Episode Details
Back to Podcast Episodes
國際時事跟讀 Ep.K653: 日本引領橫掃亞太地區的「關注清醒」運動
當金曲歌后徐佳瑩發現在 Uber Eats 上（應該）都點得到，居然狂點一波！
雖然點不到白馬和失落沙洲，但香水、辣椒或其他吃的用的都點得到～
快上 Uber Eats 想要的都點點看 ⮕ https://fstry.pse.is/7nlf3g
—— 以上為 KKBOX 與 Firstory Podcast 廣告 ——
-------------------------------
強化英語課程資訊
-------------------------------
「社會人核心英語」有聲書課程連結：https://15minsengcafe.pse.is/554esm
-------------------------------
15Mins.Today 相關連結
-------------------------------
歡迎針對這一集留言你的想法： 留言連結
官方網站：www.15mins.today
加入Clubhouse直播室：https://15minsengcafe.pse.is/46hm8k
訂閱YouTube頻道：https://15minsengcafe.pse.is/3rhuuy
主題投稿/意見回覆 : ask15mins@gmail.com
商業合作/贊助來信：15minstoday@gmail.com
-------------------------------
以下有參考文字稿～ 各播放器有不同字數限制，完整文稿可到官網搜尋
-------------------------------
國際時事跟讀 Ep.K653: Japan Takes the Lead in the Sober Curious Movement Sweeping Asia Pacific
The sober curious culture, marked by moderation in alcohol consumption rather than complete abstinence, is gaining substantial ground globally. In the vast and diverse landscape of Asia Pacific, Japan emerges as a pioneer in championing this evolving trend, reshaping drinking norms across the region.
以適度飲酒而非完全禁酒作為主張的「關注清醒」文化正在全球廣泛傳播開。在龐大而多樣的亞太地區，日本成為引領這項不斷演變的潮流先驅，重新塑造了整個地區的飲酒習慣。
Transforming Drinking Traditions in Asia Pacific
改變亞太地區的飲酒傳統
For generations, alcohol has been a cornerstone of social bonding in Asia Pacific, particularly in East Asia. However, the seismic shifts caused by the COVID-19 pandemic and the adoption of flexible work arrangements have instigated a remarkable transformation. Fewer superfluous drinking gatherings and a heightened emphasis on health have catalyzed a growing interest in non-alcoholic alternatives.
好幾世代以來，酒精一直是亞太地區社交聯繫的基石，特別是在東亞地區。然而，COVID-19大流行以及靈活的工作安排帶來的巨大變革已經引發了顯著的轉變。減少不必要的飲酒聚會和更加強烈的健康意識已經催生了對無酒精替代品的興趣。
The Surge in Non-Alcoholic Beverages
無酒精飲料的激增
The year 2022 witnessed a staggering 481 million liters in total sales of non-alcoholic beverages across Asia Pacific. Projections anticipate a robust Compound Annual Growth Rate (CAGR) of 5% from 2022 to 2027, with sales reaching an impressive 621 million liters—reflecting a remarkable 29% increase from 2022. The main driver behind this surge is the rising tide of health-consciousness, fueling the popularity of non-alcoholic products that offer functional benefits.
2022年，亞太地區的無酒精飲料總銷售量達到驚人的4.81億升。預測表明，從2022年到2027年，預計年均複合成長率將強勢成長到5%，銷售量將達到令人印象深刻的6.21億升，較2022年增長29%。這個激增的主要驅動因素是人們不斷增長的健康意識，推動了具有功能性益處無酒精產品的普及。
Shifting Consumption Patterns Among the Youth
年輕一代消費模式的轉變
The younger generations are orchestrating a departure from traditional alcohol consumption habits. Alcohol no longer occupies a central role in their social interactions. Instead, these individuals prioritize personal time and well-being, with a notable 30% increase in Generation Z individuals prioritizing "time for myself" between 2019 and 2023.
年輕一代正在計畫遠離傳統的飲酒習慣。酒精不再在他們的社交互動中占據中心地位。取而代之的，這些人更加注重個人時間和健康，特別是在2019年至2023年期間，有30%的Z世代人們優先考慮"屬於自己的時間"。
Japan's "Dry" Initiatives
日本的"乾"計劃
Japanese alcohol companies are swiftly adapting to these evolving dynamics. In 2022, Asahi Breweries L
Published on 2 years, 2 months ago