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In this episode, Kay interviews Dr. Jane Sojka, a distinguished professor at the University of Cincinnati. Jane is a renowned specialist in gender differences in the world of sales.  After noticing the lack of women in her University Sales Courses, Jane developed a specific "Women in Sales" class, which has become a huge success. In addressing gender differences in sales, there's a need for women in particular to overcome the fear of failure and imposter syndrome. Dr. Sojka emphasizes the need for resilience and learning from mistakes - even encouraging her students to practice by failing on purpose! Jane encourages women to use their natural strengths, including empathy and listening, to succeed in sales. She gives kudos to the men in her classes - and there are a few - for their bravery in attending, as well as props for supporting women. As she points out, gender diversity in sales is a win-win for everyone. Listen to learn keys to improve your mindset, attitude and - most importantly - your sales results. 

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Jane Z. Sojka, Ph.D., M.B.A., earned her doctorate in marketing from Washington State University studying gender differences in salespeople. Named a Distinguished Teaching Professor of Marketing and Professional Selling in the Lindner College of Business at the University of Cincinnati, she was awarded a higher education innovation grant from Procter & Gamble: resulting in her ground-breaking Women in Sales class which has educated over 1,200 women in sales. Winner of internation teaching awards, her innovative approach to closing the gender gap in confidence earned her the 2016 American Marketing Association Innovation in Teaching Award.
 Founder of the UC Center for Professional Selling, which has been cited as a “Top Sales Center” by the Sales Education Foundation, Dr. Sojka developed the Professional Sales minor which attracts students from all majors. Her research has been presented at international academic conferences and published in top marketing journals. Building upon her TEDx talk “Empowering Women Benefits Everyone,” she is a frequent speaker and consultant to major corporations on women’s empowerment issues. Jane and her husband have three daughters, three grandchildren and two rescue dogs.

Contact:

linkedin.com/in/jane-sojka-bba54522

jane.z.sojka@gmail.com

Want to make more sales, grow your business, and stand out in a sea of sameness? Join me, Kay Miller, on the Uncopyable Women in Business podcast for conversations with successful women from all industries. You'll get real-world strategies, lessons, and tools you can use right now. 

I earned the nickname “Muffler Mama” after becoming the top muffler salesperson in the world, and for 30+ years my husband Steve and I have built an 8-figure business. I’m also an author, speaker, consultant. My goal is to provide Uncopyable value. I want you to say, "Wow, I've never thought of it that way!" 

Ready to accelerate your sales and business growth with Uncopyable strategies? Learn more about my services and products:  https://www.beuncopyable.com/kay

Contact:
kay@beuncopyable.com
linkedin.com/in/millerkay