Episode Details

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Andrea Breanna (she/her) is the founder and CEO of RebelMouse. RebelMouse is a creative agency and AI-enabled CMS platform for enterprise brands and media companies. The platform reaches 160 million people monthly. Before launching RebelMouse, Andrea was CTO of The Huffington Post. Andrea is also on the Consumer Advisory Board for American Express, and is an advisor to Lerer Hippeau Ventures. Andrea is proudly and openly transgender. She lives with her wife and 4 kids in Brooklyn NY. 

Website | Instagram | LinkedIn | Threads

Discussed this episode:

• Andrea’s relationship with feminism (and how it’s affected by being transfeminine)

• How coming out as trans affected Andrea’s professional life

• The toxic nature of the tech startup world

• Andrea’s “height of stupidity” with VC funding and exorbitant spending

• Making happiness the #1 KPI (instead of growth) and how to changed everything

• The purposeful reason Andrea lives in NYC and not Silicon Valley

• How Andrea does (and doesn’t) set metrics for her new #1 KPI

• Holding on to the $1 billion dream without letting it affect current happiness

• Ditching office space for a remote team

• Building an international team as a way to break toxic hiring and promotion norms

• Conscious hiring and unlearning unconscious bias

• Letting the wrong people go is as important as hiring the right people

• Learning from hiring effective but problematic sales people

• Developing an abundant mindset, especially around time

• Rethinking online advertising to better serve marginalized communities

Resources mentioned:

• CEO coach Katia Verresen

• “What the well-meaning critics of online advertising are missing and how they could hurt the communities they're trying to protect”

• TransTech Social

• Human Rights Campaign

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FULL TRANSCRIPT