Episode Details
Back to EpisodesUnlocking Beauty Brand Power from Data to Decision with Anna Mayo
Description
Dive into the dynamic world of marketing data with Lara and Anna Mayo, Vice President for NielsenIQ's Beauty, on this episode of Coffee N° 5. Discover the essence of quality consumer data, how it's sourced, industry trends, costs, and its role in brand growth. Plus, explore the innovative Beauty Trailblazer Program, designed to empower minority beauty product owners through data insights. Sip your coffee and tune in for a data-rich discussion that promises to elevate your understanding of consumer data in the world of marketing. Don't miss this data-driven episode!
We'll talk about:
- The NielsenIQ Beauty Trailblazer Program
- How to use data to grow your brand
- How data can change your beauty brand’s success
- Pros and cons of selling on marketplaces like Amazon
- How to navigate the online and retail marketplace
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