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Big is better: The Beauty About Enterprise Sales - Eva-Maria Hempe | EP 16
Description
Many founders (and VCs 😉) are dreaming about moving upmarket and closing multi million deals with big corporates.
Big logos, big names - who wouldn’t start dreaming?
BUT it comes with a price:
You suddenly need an entirely different GTM motion.
In the past you might have had only one or two decision makers - now you are confronted with complex buying centers.
On top of that you are faced with different product requirements and terrifyingly long sales cycles.
This is where most start-ups fail painfully and sometimes even risk losing their already existing customer base.
So HOW for heaven’s sake do you ACTUALLY make this happen?
This is what Eva-Maria Hempe and I talked about in my recent podcast episode.
You’re thinking about moving upmarket or you’re already in the process?
Then this episode is a must-listen for you.
#b2bsaas #enterprisesales #gotomarket
Eva-Maria on LinkedIn
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