Episode Details

Transgender Niche — with Regina E. Rodman, MD

Season 1 Episode 225 Published 2 years, 10 months ago

Description

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and how Dr. Rodman has a transgender niche practice.

I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits.

Now, today's episode is called "Transgender Niche — with Regina E. Rodman, MD".

For a surgeon to enter the marketplace in today's crowded marketplace, it can be daunting. How do you differentiate enough to stand out and capture the attention of patients?

One way is to offer services that your competitors don't and specialize in a niche market segment, while catering to its unique needs.

This week's Beauty and the Biz Podcast guest is Regina Rodman, MD, a facial plastic and craniofacial surgeon in private practice in Houston and Dubai, specializing in bony contouring of the chin, jaw and forehead.

That training and experience has led her to specialize in gender affirmation and facial feminization where she has quickly built a name and reputation for herself around the US and the world.

Here's what we talked about: