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Barbie, Shmarbie: Mattel CEO's Media Strategy is More Than Just One Movie
Episode 285
Published 2 years, 10 months ago
Description
The message from Ynon Kreiz's keynote Q&A at the Variety Entertainment & Technology Summit is that while "Barbie" may be a huge opening salvo in his plan to turn toy brands into media IP, it's just the beginning of a versatile long-term strategy that will extend far beyond the cinema to TV and gaming for the likes of "Monster High" and "Hot Wheels"
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