Episode Details

Welcome to this year’s Black Friday Top Tips episode!

Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed.

Here's who's sharing their top tip for Black Friday:

• Mary Lister, Triple Whale
• Jodie Guichard, Inventory Planner by Sage
• David Meakin, SHOPLINE
• Imogen Collins, Genie Goals
• Ed Barter, Herdify
• Fiona Stevens, Loyalty Lion
• Derric Haynie, Pipe17
• Jessica Totillo Coster, eCommerce Badassery
• Greg Zakowicz, Omnisend

 In this episode we discuss:

• TikTok Shop’s impact on Black Friday strategies
• Why is it important to attract attention to your brand on Black Friday?
• Should you focus on existing customers? Or new customer acquisition?
• Launching a loyalty program before Black Friday
• How can automation, specifically in email marketing, drive sales on Black Friday?
• What should your discount strategy look like?
• How to make sure your systems don't have a meltdown

[07:22] Tech solutions streamline stock management and boost efficiency.

[12:51] Consumers' buying behaviour driven by social cues.

[16:18] Black Friday success relies on loyal customers.

[20:20] TikTok shop gaining popularity, cost-effective for brands.

[22:51] 2023 has been a weird year for businesses. 

[26:27] Email and SMS automation boost sales.

[29:31] Don't neglect your strategy for Black Friday. 

And if you want more... you can find the replay of our Profitable Black Friday Webinar here https://web1.ecommerceexplored.com

Learn about Herdify >> https://keepopt.com/herdify

Find your next eCommerce tool >> https://keepopt.com/tech

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**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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