Episode Details

Victoria Jenn welcomes the #1 Latina in Cannabis, Christine De La Rosa, CEO and founder of the People's Ecosystem, a cannabis company in California and New Mexico. Christine is a trailblazer in the industry, serving as the fund manager for the People's Group, a fund that invests in BIPOC and women-led cannabis companies. She shares her remarkable journey into the industry, driven by her personal experience using cannabis to manage her crippling health issues, including lupus. We break down the reasons why you need to seriously consider investing in the cannibus industry before it's too late, how to raise money and manage investors, and uncover the history behind how this plant was used against Latino and Black communities, even though our ancestors used the plant freely as medicine.

In this episode, Victoria Jenn and Christine De La Rosa discuss:

- Christine's entrepreneurial journey, from a tech career to a cannabis industry leader.

- How to assess investors and not get taken advantage as a founder.

- How to start investing in cannabis and let go of cultural stigmas held against the plant

- Key factors for making sound investment choices in the cannabis industry, like recognizing the roles of cultivators and manufacturers in the sector.

- Christine's efficient three-meeting framework for attracting investors.

Learn more about the People's Ecosystem & Invest: https://thepeoplesecosystem.com/

Follow Christine De La Rosa on Instagram @MizChris

Follow Christine De La Rosa on LinkedIn: https://www.linkedin.com/in/mizchris

More About Christine De La Rosa:

Christine De La Rosa isn't your typical cannabis entrepreneur. With over 7 years in the game as CEO of The People's Ecosystem, she's redefining the industry, focusing on underserved markets. But that's just the start. She's also a Strategic Advisor at Nourish And Bloom Market, an AI-driven grocery store, and a Founding Member at The People's Group, an investment firm championing BIPOC and women-led cannabis businesses. Christine's advisory roles span Regennabis, Cannabis Doing Good, and Tetragram, and she's a member of the National Cannabis Industry Association, advocating for diversity and inclusion.

Not just a leader, she's an author too, with papers like "Gender Parity in the C-Suite" and "Pathways to Equity Ownership in the Cannabis Industry" challenging the norm. And she's not just advising businesses; she's influencing government policies across the US for social equity in cannabis. Christine De La Rosa's mission? To transform the cannabis industry into an inclusive, diverse, and sustainable space, where marginalized communities, consumers, and entrepreneurs thrive.

Resources:

[Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - www.victoriajenn.com/training

Work with Victoria Jenn - www.victoriajenn.com

More About Banking on Cultura:

Download Transcripts - www.bankingonculturamedia.com

Watch Videos -⁠https://www.youtube.com/@BankingOnCultura

NOTE: I’m a Brand Ambassador and affiliate for certain businesses, products and services that I believe in. I may have referenced these and included links in this video, description or someplace else at this site. I hope you find the resources helpful. Copyright, Liability Waiver and Disclaimers. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, except as permitted under the United States Copyright Act, and/or without the prior express written permission of VJR Enterpris