Episode Details
Back to EpisodesThe New International Real Estate Director with Bjorn Lundgren
Description
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We continue our conversation with Liam Cromarty on building high-performance real estate teams, specialist roles, and scalable success.
• start early by learning the business behind the scenes before stepping into sales
• use data (like list-to-sell ratios) to drive smarter decisions and improve performance
• focus on efficiency and systems, not just activity
• transition from individual contributor to leader by setting standards, not just chasing results
• leverage specialist roles to condense campaigns and maximise buyer exposure
• use team-based selling to deliver higher value and stronger fees
• prioritise lead generation as the engine of consistent listings and sales
• create repeatable processes to ensure predictable success across the team
• build trust by clearly explaining each team member’s role to clients
• embrace patience and long-term development over instant gratification
A practical guide to building a scalable real estate business through systems, leadership, and team-based selling that drives consistent results and long-term growth.
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Brought to you by The Agency Portal
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