Episode Details

Do your customers feel like you actually care about knowing who they are and what they need? In today’s age of mass messaging and fast-paced everything, it’s such a value add when you actually take time to know, understand, and speak directly to an individual consumer of your products or services. 

That personalization and why it’s so important is the driving force behind today’s conversation on Leveraging Leadership, as host Emily Sander welcomes the Executive Director of BNI Melbourne, Braith Bramkin, to the podcast.

During their conversation, Emily and Braith touch on finding your ideal customer, keeping things personal in the age of AI, why every customer should have their own value proposition, making touch points meaningful, and much more. 

Learn more about Braith, his courses, books, and all additional resources by visiting his website. 

Follow Braith: Instagram | LinkedIn | Facebook

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Introduction (00:00)

Laughter Yoga (01:20)

Who and What BNI Is and Does (05:00)

How to Begin to Find Your Ideal Customer (06:20)

Making Your Message Personalized (10:40)

AI Tools and How to Keep Things Personal (14:40)

Value Proposition of a Particular Customer (17:25)

Making Every Touch Point Meaningful (23:00)

Purpose, Intention, and Connection (25:10)

Sharpen the Ax Before You Swing It (30:15)

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Emily Sander is a C-suite executive turned leadership coach. Her corporate career spanned Fortune 500 companies and scrappy startups. She is an ICF-certified leadership coach and the author of two books, An Insider’s Perspective on the Chief of Staff and Hacking Executive Leadership. Emily works with early to senior executives to step into effective leadership with one-on-one coaching. Go here to read her story from seasoned executive to knowledgeable coach.

To learn more about Emily and Next Level Coaching, click here.

Follow Emily on: Twitter | LinkedIn | YouTube