Episode Details

In this week's Marketing Tip we will make it easy for you to regularly create content that entices, educates, and inspires your audience.

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

If you've been following along with this series, you created a bank of powerful video and photo visuals last month. Today we're going to share how you can use those images on your brand's social media. If you missed the Tip, just search your podcast player for Sustainable Winegrowing podcast episode 194: The Power of Visuals: How Video and Photos Can Help Share Your Sustainable Story | Marketing Tip Monday.

I highly recommend taking a few minutes to link to today's show notes. We are sharing real life social media examples from 3 SIP Certified brands and while I will do my best to describe the images, it helps to see them.

Stay tuned to the end to learn how the talent behind our social media, Hayli, creates captivating Reels.

Regularly posting content on your social media keeps your brand in the eyes and minds of your followers.

It's a good idea to stay active on your business's social media accounts, but the idea of constantly creating fresh content can be daunting.

The good news is, there is an endless supply of content for your brand.

Have you heard of food disconnect? It's a term used to describe the average consumer's lack of knowledge about where their food comes from and how it's made. When it comes to wine, most people only see the finished product in the bottle.

What may seem day-to-day to you is unique and exciting to consumers. Most wine drinkers do not get to see punch downs, bud break, staff tastings, cover crops, barn owls, or bottling lines. It is all exciting!

Use your brand's presence on social media to give an intimate look at all of the care that goes into taking your customers' favorite wines from the vine to the tasting room.

Here are 3 examples from SIP Certified brands:

Villa San Juliette (@villasanjuliette) created a video mash up showing exquisite views of the vines from the tasting room, beautiful Spanish inspired architecture, the crew harvesting grapes into bins, and a table of sumptuous food and wine pairings. Each of these videos could have started out as a standalone post then combined later into one video to tempt followers to pay them a visit this season.

Look at your past posts. Can you combine the images into one reel or carousel that showcases your brand?

Anyone who follows Bon Niche Cellars (@bonnichecellars) knows that they can always count on two things from their posts: learning something new and seeing adorable animals! This post does both. The image is a close up of an adorabl