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How to Create Hockey Stick Growth as a B2B CMO
Description
Jeff Perkins, a 3x CMO and CEO, shares his insights on achieving hockey stick growth in startups. He emphasizes the requirements of a deep understanding of the customer journey, the ability to adapt strategies to unique circumstances, alignment between sales and marketing, and a focus on high-quality content.
"The key is understanding your buyer, their journey, and where you must be to influence them. Your job as a marketer and marketing leader is to be connected at the hip with your customers." - Jeff Perkins
In this podcast interview, we will delve into the insights shared by Jeff and explore the implications and potential impact of his strategies.
“The playbook can’t be run the same at every different company.” - Jeff Perkins
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Follow host Steve MacDonald on LinkedIn