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How to Evaluate Your Next B2B CMO Company and Role
Description
Jill Ransome, a two-time B2B CMO with over 25 years of marketing experience, discusses the importance of alignment between CMOs and the companies they join to ensure a successful and fulfilling career as a senior marketing executive. It is essential to strategically evaluate potential employers and seek alignment in beliefs and values.
"You've got to be a good storyteller to the rest of the C-suite about the impact and the role of marketing and cover that off early in the interview process." - Jill Ransome
She emphasizes the need for strategic moves and finding organizations that align with the CMO's beliefs and the role of marketing in adding value to the company. Jill highlights the significance of understanding the customer and their needs and the role of content in driving demand and building reputation. She also stresses the importance of open communication and teamwork within the C-suite.
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