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Innovate or Stagnate: AI's Role in Pioneering R&D Initiatives
Episode 33
Published 2 years, 3 months ago
Description
In this episode, the DAS crew discussed using AI for research and development (R&D) within organizations.
They covered defining R&D broadly, beyond just tech, to include things like consumer packaged goods. AI can help with market research, ideation, product design, and more.
Key points included:
- Using AI for rapid competitive analysis and identifying market gaps. Can quickly scrape competitor websites and data.
- Training customized AI models on internal data to safeguard IP and avoid public API limitations.
- Leveraging generative AI for creative ideation - design, branding, messaging, etc.
- Automating rote R&D tasks so staff can focus on innovation and strategy.
- Fostering internal communities of curiosity and change agents. AI hackathons and regular sharing of AI advancements.
- Getting quick wins with AI to build internal momentum. Start small and show value.
- Using AI to gather external suggestions from customers and partners.
Overall, the episode emphasized starting to use AI in small ways within R&D for tangible benefits. Key is building staff capabilities and an innovation culture vs just deploying technology.