Episode Details

Adding an Associate — with Ivan Wayne, MD

Season 1 Episode 224 Published 2 years, 10 months ago

Description

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and adding an associate.

I'm your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits.

Now, today's episode is called "Adding an Associate — with Ivan Wayne, MD".

When you've been practicing for a while, it's almost inevitable to entertain the idea of scaling your practice without working harder.

You figure out how to bring in more revenues without doing more work, while decreasing the pressure of you being the sole revenue generator.

This allows you to go on vacation, share expenses and plan your exit strategy.

The obvious solution is to bring on an associate to fill in the gaps and help you scale. However, that can be fraught with drama if you don't choose wisely.

In this week's Beauty and the Biz Podcast, I interviewed Dr. Ivan Wayne, a facial aesthetic and reconstructive surgeon in private practice in Oklahoma City, OK.

Dr. Wayne has been in practice over 25 years and was ready for change and setting himself up for his future. So, he added an associate and then bought and built out a space with 2 ORs so he no longer had to use outside facilities.

We talked about adding an associate that included: