Episode Details
Back to Episodes
Maximizing Promotional Lift Through Strategic Merchandising
Description
Chris and Angela are back with another fantastic episode of The Buyer’s Desk Podcast! On today’s episode, we dive into promotional merchandising including endcaps, nesting table displays, case stacks, side stacks, and even an eleven-foot tree of broccoli meticulously stacked. Kicking things off we have Jim, our resident SPINS expert joined by Taylor, INFRA BI strategist, talking all things data. Next up, Angela has a wonderful conversation with Mark Evans, from INFRA Member store Pilgrim’s Market. Then, Chris is joined by our newest team at INFRA, The Promotions & Merchandising Advisory Team. Bringing it all home, Matt connects with Brian Dey, the Senior Merchandiser at Four Season’s Produce.
This episode is brought to you by Siete Family Foods, Nixie Sparkling Water, and EO Products.