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#17 | Why You Need a USP To Grow Your Podcast Audience Fast (Podcasting Growth, Marketing & Monetization Tips)
Episode 17
The strange thing all podcasts NEED for faster growth that 99% of podcasts are missing.
Having this factor in your podcast makes it easier to grow, stand out and keep more of the new listeners who discover your show.
Not having it makes growth feel like you’re fighting against the tide.
1 episode takes off, but the show stays stuck with slow and steady growth, unable to pick up traction.
It’s now clear every podcast needs this to gain traction fast but NO one talking about it?
Strange...So what is this thing?
This is something known as a USP (unique selling point).
What makes your podcast different from every other podcast out there?
And no:
- We are straight talking and we say it how it is
- I take X topic and make it easy to understand
- I share unique stories and tools to create a better life
None of these are a real USP. Although they are great features of a podcast.
They are NOT a USP.
As I said, 99% of podcasters don't have a real USP.
But even worse, 99% of podcasters don’t even realize they need a USP to help fast-track their growth.
That’s why in this episode, you’ll discover:
- Why most podcasts struggle to gain traction without a USP
- A 9-part checklist of what a USP is not
- Why you need a USP if you want faster growth
- And the exact steps you need to take TODAY to craft your very own USP
We also reveal a simple equation to figure out how unique your current show is.
If you want to stand out from the crowd and easily attract the listeners you're trying to reach, scroll up and click play.
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This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.
If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.
Published on 2 years, 3 months ago