Episode Details

Rebeca Huffman, Ivelissa Rios, and Omi Hopper, aka Team RIO, have figured out how to use their cultura to build a massive audience of close to 2 million followers across social media. What started out as a way to kill time during the COVID pandemic, sharing recipes of their favorite food on Instagram, Team RIO has grown into a profitable business working with some of the most iconic brands in the world. In this episode they dish out the secret sauce on how they came together to build a successful partnership, consistently close high paying influencer deals, and how they're using their cultura as a competitive advantage.

In this episode Victoria Jenn and Team RIO discuss:

- How to use the power of authenticity to build an engaged community on social media

- How to negotiate influencer deals and set your rates

- How to identify your values and build a brand that speaks to your mission

- Why it's important to take frequent mental breaks as a content creator

- Appreciating the value of Spanglish as an inclusive form of communication within the Latino community

- Why unity and mutual support among content creators within the Latino community is important

Ultimately, this episode highlights the strength in unity within the Latino community and how content creators can shape a positive representation while embracing their differences.

Follow Team RIO on Instagram

@rebecahuffman

@ivelissariendoycomiendo

@cooking_con_omi

Follow Team RIO on TikTok

@rebecahuffman

@ivelissariendoycomiendo

@cookingconomi

Resources:

[Free Training] 3 Secrets to Make the Transition From Corporate to Entrepreneur - www.victoriajenn.com/training

Work with Victoria Jenn - www.victoriajenn.com

More About Banking on Cultura:

Download Transcripts - www.bankingonculturamedia.com

Watch Videos - https://www.youtube.com/@BankingOnCultura

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