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Understanding RETENTION MARKETING - Hear Why WebEngage Believes It Can Help Startups | Ft. Nitya Shah
Description
In this episode we talk with Nitya Shah who leads the WebEngage startup program. He discusses why early stage startups need to focus on retention marketing.
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00:00 - Intro
00:50 - WebEngage & its startup program
02:32 - Building a startup program &
05:15 - Building on first principles
07:03 - The art of retention marketing for businesses
15:00 - The startup program and its success stories
22:20 - Investing time with startups and its founders
26:50 - Engagement and Retention, which of these become important.
29:43 - Built for startups in the early stage.
#TheUpStreamLife | #NityaShah | #WebEngage | #Podcast | #SuccessStory | #VishalKrishna
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