Episode Details

Salon Expansion Tips and Insights: A Conversation with Danielle Cherwick

Season 1 Published 2 years, 7 months ago

Kayla, host of the Profitable Salon Owner Podcast, interviews Danielle Cherwick on salon expansion.
Danielle owns three salons and a school, celebrating the 10th anniversary of one in January 2023.
She initially purchased a small location in a women's gym, later expanding to a new location.
Danielle discusses various ways to expand a salon business, including niche focus and extended hours.
They emphasize the importance of careful consideration before expanding, considering intentions and resources.
Danielle suggests maximizing the current location's potential before opening a new one.
They touch on the idea of involving shareholders and how it impacts the salon's growth.
Danielle shares her experience of reaching 80% salon capacity and the need to expand to create management opportunities.
The interview explores how expanding into a new location can serve a different demographic.
Danielle mentions the challenges of stylists commuting between locations and the positive impact on work-life balance.