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#14 | 5 Growth Murdering Mistakes Podcast Marketers Make With Their Intro & Outro (What To Do Instead)
Episode 14
Getting thousands of listeners per episode might sound impressive.
But are they truly engaged?
Here's a revelation:
Having passive listeners can negatively impact your retention time Podcast SEO ranking on Apple and Spotify.
Streaming platforms thrive on listener engagement and app usage.
When your show doesn't achieve this, sharing your content becomes less likely.
Growth becomes an uphill battle.
Word of mouth won’t exist!
Engagement remains lackluster.
Listeners remain and won’t become patrons, clients, or customers.
And here's the kicker – Even with top-tier content (like yours), might still have a low retention time.
Why? Because something more potent than content influences whether listeners stick around till the end.
And it’s something most podcasters overlook or throw together based on what they see others doing. Never creating a framework to hook and engage new listeners.
I’m talking about your introduction.
How can you enhance the odds of listeners staying till the end and hearing your call to action?
Without hearing your call to action, how can they stay connected with you?
So in this new episode, we breakdown:
- Why starting your podcast episodes with ads and guest bios repels new listeners
- 5 growth murdering intro and outro mistakes podcasters make that cause slower growth and how to fix them
- How to leverage the 3 benefits framework at the beginning of your intros that gets listeners to stick around till the end
- A simple tweak you can make today to get more listeners to take your calls to action
If you’re ready to level up the production of your show and learn simple changes you can make today to attract engaged and retain new listeners, scroll up and click play!
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This podcast is for entrepreneurs to learn proven podcasting audience growth, marketing & monetization tips & strategies including data-driven SEO, guesting, and social media strategy. You'll learn how to grow and monetize faster, get more listeners and engagement, increase downloads, attract more subscribers, clients or sponsors, and turn your show into a revenue-generating platform.
If you listen to any of the following shows, we're sure you'll ours too! Podcasting Made Simple by Alex Sanfilippo, Grow The Show: How to Grow a Podcast Audience & Monetize by Kevin Chemidlin, School of Podcasting by Dave Jackson, Grow My Podcast Show by Deirdre Tshien, Podcast Marketing Trends Explained by Jeremy Enns & Justin Jackson, Organic Marketing Simplified by Juliana Barbati.
Published on 2 years, 3 months ago