Episode Details

“Everyone is tightening their spending” … Interesting 

… it can feel that way but this week I wanted to know what the data says, so we know what’s ACTUALLY happening in the economy and the fitness industry as a whole. 

So this week Benny and I are bringing you the hard facts and data from reports across Australia and the world about people’s spending, their gym habits and where YOU should focus your attention moving forward. 

And what we find will shock you, I hope it will shift your perspective and highlight that although the news is all doom and gloom, if you ACTUALLY pay attention and make a couple of shifts to your marketing to talk to the right people - it’s not all doom and gloom. 

You’ll hear 

• Who your new billion-dollar competitor is, and how to stay in front 
• The things Australians are cutting their spending on (and how to make sure you’re not one of them) 
• Changes you can make to your marketing to adapt to the changes we’ve seen in buyer behaviour 

If you want to check out these market stats yourself, check out the link here.

WANT MORE:

• To say thank you for listening to the pod we’d like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours here
• Want to follow along behind the scenes? Check out @thegeronimoacademy and @hey.doza