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PODCAST | Relying Heavily on ChatGPT-like Tools Can Restrict Innovation — JPMorgan Chase & Co. Marketing D&A Head
Published 2 years, 7 months ago
Description
Tiffany Perkins Munn, Managing Director, and Head of Marketing Data and Analytics at JPMorgan Chase and Co., speaks with Jonathan Shiery, Partner at Guidehouse, in a video interview about leveraging data for marketing and customer outreach, analyzing customer journeys to see what impacts business outcomes, her views on ChatGPT, privacy concerns and risks associated with it, and adopting measures for responsible usage.