Episode Details

This week I’m joined by Fox Racing’s head of sports marketing and athlete development, Austin Hoover. Austin is the man who’s responsible for looking after Fox’s athlete rosters and making sure that they look amazing at every race. We chat about how Austin found his way from being a stuntman at Disneyland to his role at Fox, working with the world’s best mountain bike and moto athletes. Hear what went into getting the whole of the Santa Cruz Syndicate on Fox and what it takes to make everyone’s bespoke kits. We also chat about the future of downhill race kit and the future of the sport under Warner Brothers Discovery. So, it’s time to sit back, hit play and listen to this episode with Austin Hoover.

You can find out more by heading to foxracing.com or by checking them out on Instagram @foxmtb.

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