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Fake OOH ads, Telegraph sale, Shorts and the Rugby World Cup
Description
Jack Benjamin and Ella Sagar are missing the holidaying Omar Oakes but are nevertheless back on the podcast this week to analyse some of the industry’s biggest stories.
The rise of fake out-of-home: The pair discuss the rise and implications fake out-of-home ads, in particular talking through Gymbox's recent fake bus top out-of-home campaign and press release. They ponder if mocked-up billboards will become more common not just for brands but bad actors, including in politics.
Negotiating The Telegraph sale: What is the importance of a sitting politician brokering a bid for one of the most recognisable newspapers in the UK? It reeks of "dodginess", according to Jack and Ella.
Plus: The duo reflect on reports that senior YouTube staff are concerned about Shorts drawing audiences away from longer-form videos; the Rugby World Cup launching this Friday broadcast free-to-air on ITV; and list their media recommendations of the week.
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