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Cracking the Code: Unified Sales & Marketing Revenue Strategies
Description
Introducing Morgan DiGiorgio, the Senior Vice President of Sales and Marketing at DirectMail 2.0. Morgan is directly responsible for capitalizing on the potential of aligning the sales & marketing functions. Her results? An impressive 152% growth over three years. Despite a challenging market environment for her Ideal Customer Profiles (ICPs), her strategies have helped lead the company to secure a spot on the Inc. 5000 list for the past three consecutive years. Learn from her successes during this in-depth interview.
“My sales team heavily relies upon us to put out that content marketing so that they can take advantage of it on their sales lines. So, without it, they would be screaming at me. Hey, where's our marketing? Where are our leads? What are you guys doing over there?” - Morgan DiGiorgio
Click through to learn more about Morgan's POV on serving her industry, providing valuable content, and integrating it into the sales process.
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