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#5 Partnership Development & Leveling Up Your Approach to Strategies for Affiliate Marketing, Adam Weiss, CEO of Weiss Digital Consulting
Description
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.
Host: Tye DeGrange
Guest: Adam Weiss
Hype man & Announcer: John Potito
During and even after his 15-year stint at Rakuten, Adam had a pretty incredible career in the affiliate space and loved working on the publisher side.
How do you Elevate your Partnership Approach?
How to know if you are in your proper "Consulting Game"?
Timestamps:
00:00 Introduction to Always Be Testing podcast
06:40 Music preferences: Van Halen and favorite songs
15:07 Understanding publishers and advertisers in affiliate marketing
23:41 Challenges and misconceptions in affiliate marketing
31:13 Strategies for partnership development and revenue growth
34:48 Importance of strategic thinking and leadership skills
38:08 Customer obsession and understanding the industry
41:25 Music preferences and devices
45:29 Conclusion