Episode Details

In this podcast episode, join us with Kaylene Grieve from Sales, SEO and Social Media as we delve into the power of LinkedIn. Learn how to optimise your profile and company page as tradies and contractors. From lead generation to networking, we explore effective strategies to reach your target audience, and increase visibility.

Discover how this platform can amplify your trade-based business in the commercial space. Listen in for invaluable insights from a marketing expert to maximise your LinkedIn presence and engagement.

Watch the video version of this podcast at https://youtu.be/QOnwSllQWhk

Discussion Points:

01:29 Facebook-like platform, marketer perspective, engagement, dislikes, lead generation.
06:03 LinkedIn strategies to increase visibility.
08:53 Optimise profile with search terms & keywords.
12:20 LinkedIn offers more targeted advertising options.
18:11 Year, Caroline, polls, personalised outreach, message ads.
21:52 Trade space offers opportunities to showcase work.
24:48 Target audience groups can amplify content reach.
27:44 Twitter and LinkedIn can be useful for networking.

Resources:

• Sales, SEO and Social Media website - https://www.salesseoandsocialmedia.com
• Get in touch with Kaylene at kaylene@salesseoandsocialmedia.com
• Read our blog on this podcast here: https://www.thesiteshed.com/optimise-linkedin-for-tradies-contractors-kaylene-grieve/

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

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• LinkedIn: Matt Jones
• Website: thesiteshed.com
• YouTube: @TheSiteShed

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