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Alternate Ways to Keep Growing in the Slow Season with Chris Yano & Tall Paul
Season 4
Episode 185
Published 2 years, 10 months ago
Description
Why are so many HVAC contractors still unwilling to embrace the modern customer journey? We welcome back To The Point legend "Tall Paul" Redman, VP of Sales and Success for Contractor Commerce to talk about the way your customers shop, why offering some pricing and products online can still be profitable, and how to differentiate yourself from the market!
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04:18 Bob Sager Birthday message for Tall Paul
12:36 Adding on the pillar content: filters
13:54 Going from selling in person to online - E-commerce
16:00 Giving online estimates
23:20 What is Contractor Commerce
26:43 What can I do with my business’ website and E-commerce
28:00 How to engage with your customers
31:20 American home comfort study
38:44 Benefits of direct mail
50:07 Sales by education
55:00 Giving a ball park price over the phone