Episode Details

Today, we have a special Serious Sellers Podcast episode where we recap our latest fireside chat with Amazon. Our guests are Francesca Smith and Julia Hiltzik, Senior Growth Consultants at Amazon, and they are members of the team behind Brand Analytics, Product Opportunity Explorer, and Search Query Performance! And for the first time ever, Amazon is “opening the hood” and letting us know how these data points are collected and used. Tune in and learn how you can leverage unique Amazon data points in conjunction with Helium 10 to level up your business.

In episode 485 of the Serious Sellers Podcast, Bradley, Francesca, and Julia discuss:

• 00:28 – Why This Is A Special Episode
• 01:26 – Search Query Performance Brand View
• 04:27 – Search Query Performance ASIN View
• 05:10 – Search Query Details
• 06:50 – Search Analytics Search Volume Is Now Denormalized!
• 09:10 – What Counts Towards Search Volume
• 11:05 – What Does Not Count?
• 12:00 – What Counts For Products With Variations?
• 15:10 – Difference Between Helium 10 And SQP?
• 17:30 – How Is Search Query Score Calculated?
• 19:00 – How Does Product Opportunity Explorer Work?
• 21:26 – Product Opportunity Explorer: Search by Keyword or ASIN
• 23:12 – Product Opportunity Explorer: Keyword Niche
• 24:40 – Product Opportunity Explorer: Search Terms Tab
• 26:58 – What Is Unit Sold Data Based On?
• 27:45 – Download Feature Now Available In Product Opportunity Explorer
• 28:30 – Niche Details: Insights
• 30:15 – Niche Details: Trends
• 30:56 – Brand Analytics x Helium 10
• 34:39 – Search Query Performance x Helium 10
• 37:15 – Q&A with Francesca And Julia
• 41:20 – Get Your Tickets For Amazon Accelerate Event

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Bradley Sutton:

Today’s a special episode as we’ve got reps from Amazon, from the departments that are responsible for Brand Analytics, Search Query Performance, and Product Opportunity Explorer, opening up the hood for the first time, these super cool metrics and answering all your questions about them. How cool is that? Pretty cool, I think.

Bradley Sutton:

Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I’m your host, Bradley Sutton. And this is the show that is our recap of our Fireside Chat that we had with Amazon. Now, these are the people at Amazon who actually work in the departments and are responsible for Search Query Performance, Brand Analytics, Product Opportunity Explorer. And for the first time ever, Amazon is kind of like opening up the hood and letting everybody know like how these different data points are to be used. So this is definitely something that is gonna be very informational and we wanted to make sure that you guys got the best highlights of it. For those of you who missed the our live workshop keep in mind that if you have questions after this send them in our serious Sellers podcast Instagram account, because we’re gonna try and do a follow-up event where we go over all of the unanswered questions that you might have after today’s lesson. So let’s go ahead and hop right in to this Fireside Chat. Now you work for Amazon. Can you go ahead and you know, tell us what your title is there, how long you’ve been there, et cetera?

Julia:

Yeah, so my title at Amazon is a senior growth consultant. I’ve been at the company for about a little over two years now. And I get to work with our awesome analytics tools that you were just talking about. So excited to be here.