Episode Details
Back to EpisodesThe Pre-Launch Strategy That Helped This Brand Raise $2.8M
Episode 506
Published 2 years, 11 months ago
Description
Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8 million in institutional funding for a product aimed at mothers.
For more on Hearth Display and show notes: https://www.shopify.com/blog/hearth-display-pre-launch