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Data-Driven CMOs: Powering Internal Collaboration & Revenue Growth
Description
In this interview with Lisa Hayashi, the CMO of Safeguard Cyber, she brings a unique perspective to the table, having started her career in angel investments and business development for startups. She has witnessed the growth and exits of various companies, and she shares her insights on how CMOs can drive internal collaboration and revenue growth.
"We serve sales. When you serve a team, it means you help them be successful all the time. So we walk in the shoes of our salespeople and bring them along the journey by constantly displaying empathy and using data to back up everything we do." - Lisa Hayashi
Lisa always approaches internal conversations, starting with her CEO, with supporting data, because it's then very difficult not to get a head nod of support. Building trust and a united front as a single growth team across marketing and sales takes a little extra effort.
Lisa's approach to data-driven decision-making extends to the collaboration between marketing and sales. The growth team can ensure accountability and success by setting service level agreements (SLAs) and tracking metrics, working to accomplish them, refining, and moving forward as a single team.
Learn all of Lisa’s insights now.
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