Episode Details

Today, we’ll have a special TACoS Tuesday episode in the Serious Sellers Podcast, where our host Shivali Patel and her guest, Chris Rawlings of Sophie Society, dive into the world of Amazon PPC by answering your questions live and talk about strategies to level up your PPG game, uncovering hidden gems that can significantly enhance your click-through and conversion rates. We kick things off with a critical takeaway: the importance of benchmarking your essential metrics, a practice that forms the bedrock of a successful Amazon PPC strategy. Tune in as we unravel techniques to boost your CTR and conversion rates while exploring the intriguing “Random Walk Hypothesis.” Listen as we tackle live audience questions and even share wisdom on countering dips in conversion rates caused by negative reviews. Exploring bid adjustment modifier percentages and unveiling the Stealth Targeted Product Placement Campaign, we ensure every stone is turned in in your quest for Amazon PPC excellence. Stay tuned till the end for ways to connect with Chris Rawlings and Sophie Society, plus an invitation to participate in Chris’ Amazon PPC Challenge that will propel you to the next level!

In episode 484 of the Serious Sellers Podcast, Shivali and Chris discuss:

• 01:12 – Meet Our Guest Chris Rawlings
• 03:01 – Amazon Ads Strategy For New Sellers And Brands
• 09:58 – You Need To Benchmark Your Key Metrics
• 11:45 – How To Improve Your CTR And Conversion Rates
• 15:58 – The Random Walk Hypothesis
• 19:46 – Q: How To Find CTR And CVR In SQP and Product Opportunity Explorer
• 21:32 – Q: My Conversion Rate Has Dropped Because Of Bad Reviews
• 25:26 – Q: Do You Do Bid Adjustment Modifier Percentages On Top Of Search And/Or Product Pages?
• 29:38 – The Stealth Targeted Product Placement Campaign
• 32:29 – Join Chris’ Amazon PPC Challenge
• 32:59 – How To Contact Chris And Sophie Society

► Instagram: instagram.com/serioussellerspodcast
► Free Amazon Seller Chrome Extension: https://h10.me/extension
► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)
► Learn How To Sell on Amazon: https://h10.me/ft
► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos

Shivali Patel:

Today on TACoS Tuesday, we answer all of your PPC questions, live and discuss some underrated and rarely discussed optimization strategies that have the potential to completely transform your click-through and conversion rates. How cool is that? Pretty cool I think

Bradley Sutton:

You wanna see the size of your niche or your market, maybe how much sales overall is it generating, and more importantly how the size of your piece of that pie changes over time. Or maybe you want to know when there’s a new mover or shaker, an up and comer in your niche that you need to be on the lookout for. You can monitor these things and more with Market Tracker by Helium 10. Find out more information at h10.me/markettracker.

Shivali Patel:

Hello everyone and welcome to another episode of the Serious Sellers podcast by Helium 10. I’m your host, Shivali Patel, and this is the show that is our monthly TACoS Tuesday special, where we talk to you about anything and everything Amazon PPC related. Today our guest is Chris Rawlings, who is a multimillion dollar Amazon seller and the host of Profitable PPC Challenge. He’s also the CEO of Sophie Society, which has become recognized as one of the most in demand PPC and conversion optimization agencies. There is. They regularly work with 6, 7, 8, and even nine figure businesses today. Chris is here to answer your questions. Let’s go ahead and get Chris up here. Alright. Hi Chris, how are you?

Chris:<