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The Nonlinear Buyer's Journey: Leveraging Content for B2B Success
Description
Monique de Maio is the founder and CMO of OnDemandCMO, a marketing agency specializing in B2B companies in the tech, professional, and financial services industries. With over 25 years of experience, Monique has helped numerous clients navigate the complex world of B2B marketing and leverage content to drive success.
In this interview, Monique discusses the importance of understanding the non-linear nature of the buyer's journey in B2B marketing. She emphasizes the need for B2B companies to create content that meets the needs of buyers at every stage of their journey rather than relying on a linear funnel approach. Monique also highlights the importance of consistent messaging, providing value in advance, and making content about the customer rather than the company.
“Your buyer's journey is not linear anymore. So you can't predict how and where, and what assets they're going to be consuming in what order.” - Monique de Maio
Monique gives practical examples and recommendations for marketing in the world of non-linear buyer journeys.
For a link to Monique's visual of today's buyer's journey, CLICK HERE.
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