Episode Details

Charles Stanton: How Brands are Coming Onto the Blockchain

Episode 283 Published 2 years, 4 months ago

[03:12] Charles’ background and career journey
[05:18] Charles’s conversation on NFT Investments with his spouse
[06:44] Charles’s motivation with Web3 and potential projects, including Cardano.
[08:55] The rebranding process from Bondly to Forj and the reasons behind it.
[13:39] The reasons behind the greater affinity and engagement in the web3 space compared to traditional marketing approaches.
[17:41] How brands can connect with the metaverse and facilitate ownership and Web3 integration.
[18:43] Charles’ definition of the Web3 Metaverse
[20:11]] The future of the Metaverse and Brand experiences
[24:55] Unique opportunities and challenges for brands exploring the Metaverse
[27:06] How Forj fosters co-creation between fans and creators in the Metaverse
[30:12] Charless recommendations for breaking into Web3 from Web2
[34:28] The biggest threats to Web3 adoption and growth
[39:21] Why Charles considers blockchain as a technological movement
[40:37] Exciting innovations and projects that Forj is working on