Episode Details

It’s not always about how much you make; it’s about how much you keep! In this episode, I’m unveiling some profit secrets that we utilize with our Tap the Potential clients to help them be mindful of their profit as they use strategic marketing techniques. This topic comes from a small group conversation recently in our Better Business Better Life program, and I’m excited to share how you can get better marketing results with highly focused, minimal efforts. Join us to learn more!

Profit by Design is a Tap the Potential Production.

Show Highlights:

• How many small business owners fall prey to expensive marketing companies and disappointing outcomes

• Profit pitfall #1: Investing in very expensive marketing without understanding your sweet spot

• How we do it differently at Tap the Potential by teaching clients to focus on the sweet spot of their business to make critical decisions about marketing and hiring (i.e., Sweet Spot Analysis)

• Profit pitfall #2: Looking to increase revenue without understanding “profitable revenue” and lead conversion

• Why a team member may be the ideal solution to ramp up your marketing strategy without a huge cost

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