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Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay Subramaniam & Sajith Sivanandan
Description
Whether you're creating content, avidly consuming it, or believe you're untouched by its influence - you have a tremendous impact on the content industry. With this erudite episode, dive into the dynamic world of entertainment.
It was a pleasure to sit with the three masterminds operating behind the curtains of the streaming, multiplex and talent industry. They share not only their journeys but also their data-driven viewpoints.
Decode the expanse of this market, the strategies and the upcoming trends - the hidden aspects and even the subconscious manipulations that frequently go unnoticed. If you're aiming to build, innovate, or establish a presence within this realm, consider this episode an essential guide.
Follow Nikhil here:
Twitter https://twitter.com/nikhilkamathcio/
Instagram https://www.instagram.com/nikhilkamathcio/
Facebook https://www.facebook.com/nikhilkamathcio/
Linkedin https://www.linkedin.com/in/nikhilkamathcio/
Koo https://www.kooapp.com/profile/Nikhilkamath
Ajay Bijli: Founder of PVR Cinemas & Managing Director of PVR INOX Ltd. (The merged entity of PVR Cinemas and Inox)
Follow Ajay here:
Twitter https://twitter.com/ajaybijli
Vijay Subramaniam: Founder & Group CEO of Collective Artists’ Network
Follow Vijay Subramaniam here:
Twitter https://twitter.com/vijaysubs
Instagram https://www.instagram.com/vijaysubramaniam84/
Linkedin https://www.linkedin.com/in/vijaysubramaniam/
Sajith Sivanandan: President & Head of Disney+ Hotstar
Follow Sajith Sivanandan here:
Linkedin https://www.linkedin.com/in/sajithsivanandan/
TIMESTAMPS
00:00 - Intro
01:40 - How Nikhil crossed paths with each Guest
03:52 - The Birth of PVR: Ajay Bijli’s story
09:02 - Vijay’s unconventional journey into entertainment
14:31 - The Uncanny CEO of Hotstar
23:14 - Influence of Glamour on Decision Making
26:08 - Evolving Landscape: The History of Celebrity Agents
31:56 - Market Size of OTT, TV & Studios
34:47 - OTT vs. TV: Is there a comparison?
39:59 - How does India watch Content?
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