Episode Details
Back to Episodes
The Ansoff Matrix
Description
In this episode, Fiona introduces the Ansoff Matrix framework. She also talks about how this framework can guide both product-based and service-based businesses. Tune in!
You'll Learn How To:
- Considerations for business growth and Expansion using the Ansoff Matrix
- Importance of strong market penetration before venturing into new markets
- Encouragement to explore and utilize the Ansoff Matrix
- Detailed exploration of each quadrant's
- Utilizing the Ansoff Matrix to guide decision-making
Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff
Connect and get in touch with My Daily Business
This month we're proud to be sponsored by The Finders Keepers.
Visit the Finders Keepers Melbourne Design Market from Friday 10 July to Sunday 12 July at the Royal Exhibition Building, Carlton.
Book your tickets: Finders Keepers Melbourne tickets
Enter MDB at checkout, then choose the My Daily Business 2-for-1 ticket option to claim your exclusive offer. And don't forget to say hello to Fiona who will be running her own Subject Object stall at the market!
Want to get your #smallbusiness sorted in 2026? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.
Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript.
Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.