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Digital Advertising: The Apple iOS17 update... with Helga and Wesley from Leaf
Episode 164
Published 2 years, 5 months ago
Description
Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Office at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click to purchase.
In this episode we discuss:
- What the recent iOS17 Apple update means for your Facebook Ads (and other ads!)
- Evolving into an agency catering to eCommerce brands
- How iOS 14 changed the industry
- Taking care of conversion tracking and signals – what you need to know
- How to keep your creative clear and targeted
- Why privacy concerns are here to stay
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**** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor
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