Episode Details

In this episode of the Serious Sellers Podcast, we feature the awe-inspiring journey of Elizabeth Rivas, the operating mastermind behind two remarkable 8-figure brands. Discover her captivating backstory and how she soared to greatness in the Amazon space from humble beginnings. Unravel the secrets of 1P and 3P seller programs, and gain valuable insights into killer PPC and listing optimization techniques.

Dive into the fiercely competitive niche of supplement brands and learn how to thrive in a crowded category niche in the Amazon marketplace. Brace yourself for game-changing marketing initiatives and innovative strategies for Amazon brands who want to crush it. Elizabeth’s serial beta testing approach and her favorite Helium 10 tool will leave you inspired. Learn and take advantage of her ingenious launch tactics using Helium 10’s Market Tracker 360 data and the joys of an 8-figure seller while using the all-new Insights Dashboard. Plus, learn how you can grab a free demo of MT360!

In episode 481 of the Serious Sellers Podcast, Bradley and Elizabeth discuss:

• 01:30 – Elizabeth’s Backstory
• 02:57 – How She Got Started In The Amazon Space
• 03:43 – Started From Nothing To 8-Figures In Sales
• 04:46 – Amazon 1P And 3P: What’s The Difference?
• 09:05 – 1P Seller PPC And Listing Optimization
• 09:49 – Which One Is Best? 1P Or 3P Seller Program?
• 14:00 – Talking About AlgeaCal’s Amazon Brand
• 15:58 – Competing In A Very Competitive Niche
• 19:41 – Talking About Amazon PPC And Their CPC
• 25:59 – “You Don’t Have To Be The Cheapest In Your Niche”
• 29:26 – Marketing Initiatives And Strategies Inside Amazon
• 33:31- Serial Beta Tester And Other Creative Strategies
• 36:43 – Elizabeth’s Favorite Helium 10 Tool
• 37:33 – Launching Products Using MT360 
• 39:05 – Why She Loves The New Insights Dashboard
• 39:26 – How To Get A Free Demo Of MT360
• 40:48 – Elizabeth’s Healthy Habits Outside The Grind
• 43:46 – Elizabeth’s 60-Second Tip

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Bradley Sutton:

Today we’re gonna talk to a seller who’s already brought one company on Amazon to eight figures of sales. And by next year. She’ll bring another company to over 10 million in sales. And it’s through using a lot of cool strategies she’s gonna share with us by opening up her products and listings to us. How cool is that? Pretty cool I think.

Bradley Sutton:

Are you an agency enterprise-level seller or an eight or nine-figure seller and need advanced analytics market Tracker 360 might be the product for you to get a demo of Market Tracker 360, go to h10.me/mt360. That’s h10.me/mt360. Hello everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I’m your host, Bradley Sutton. And this is the show that’s a completely BS free unscripted and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we’ve got a serious seller here from not too far away from me, but coming from Canada. We’ve got Elizabeth. How’s it going?

Elizabeth:

Hi Bradley. How are you?

Bradley Sutton:

I’m doing just delightful. Thank you. Now where in Canada exactly are you at?

Elizabeth:

Yes, so I’m located in the province of Quebec about an hour from Montreal. It’s called Mirabel. So I’m near the mountains here.

Bradley Sutton:

Okay. Now is that where you were born and raised, or did you go there at